The Old Starbucks Logo History

By ・ Published in Lifestyle2 min read

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Old Starbucks Logo

In the heart of Seattle's historic Pike Place Market, a small 1,000-square-foot space quietly opened its doors on March 30, 1971, marking the birth of a coffee empire that would soon become a global phenomenon.

This unassuming establishment was the inaugural Starbucks store, and little did the world know that it would set the stage for a coffee culture revolution.


The debut of Starbucks was a modest affair, with just a single employee managing the operations. However, what it lacked in size, it compensated for with an array of special touches that hinted at the uniqueness of the coffee haven. The hand-built fixtures exuded a rustic charm, creating an ambiance that would later become synonymous with the Starbucks experience.

fisrt starbucks coffee point menu

fisrt starbucks coffee point

What truly set this fledgling coffee shop apart was its dedication to the art of coffee. The store proudly showcased a long wall adorned with more than 30 varieties of whole-bean coffee, inviting customers to explore and savor the diverse flavors. Starbucks, even in its infancy, was positioned as a haven for coffee enthusiasts, a place where the love for the beverage was palpable.

fisrt starbucks coffee-point

One distinctive feature that captured the attention of passersby was the enchanting Siren in the window logo. The Siren, a mythical sea creature from ancient Greek mythology, was chosen as the emblem for Starbucks, symbolizing the alluring and seductive nature of coffee. This initial logo was a beautifully crafted representation of a twin-tailed mermaid, evoking a sense of mystery and charm that would later become an iconic symbol for the brand.

old starbucks logo 1971

The first Starbucks logo was a testament to the company's commitment to quality and its aspiration to create a unique coffee experience. The choice of the Siren reflected the founders' desire to captivate and draw in customers with the irresistible allure of freshly brewed coffee. Little did they know that this symbol would evolve over the years, becoming an emblem recognized and cherished around the world.

old starbucks logo 1971 sign

Despite its unassuming sign, the inaugural Starbucks store quickly gained attention, with a line forming out the door. This early success was a testament to the founders' passion for coffee and their vision to create a community space where people could connect over a cup of meticulously crafted coffee.

old starbucks logo siren 1971

In conclusion, the humble beginnings of Starbucks at Pike Place Market laid the foundation for a global coffee phenomenon. The hand-built fixtures, the extensive selection of whole-bean coffee, and the captivating Siren logo all contributed to the unique identity of the brand. Starbucks' commitment to providing a special and inviting coffee experience began with that modest 1,000-square-foot space in Seattle, marking the start of a journey that would redefine the world's relationship with coffee.

See the full story about the evolution of the starbucks logo

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